WHAT ARE COOKIES
Cookies are small files that the sites visited by the user send to his terminal and that store specific settings and data to then be re-transmitted to the same sites on the next visit by the same user, facilitating navigation.
In any case, the acceptance of cookies is not a necessary condition in order to visit our websites.
TYPES OF COOKIES
During navigation, the user can receive cookies on his terminal that are sent from different sites or servers through images, maps, sounds, specific links to pages of other domains present on the site that he is visiting.
These are cookies that can be used without asking the user’s consent, since they are strictly necessary for the provision of the navigation service.
Technical cookies are normally installed directly by the owner or manager of the website.
They are divided into:
- navigation or session cookies, which guarantee normal navigation and use of the website and are automatically deleted from the user’s hard drive when the browser is closed;
- analytics cookies, used directly by the site manager to collect information on the number of users and how they visit the site;
- functionality cookies, which allow the user to navigate according to a series of selected criteria such as the language, the products selected for purchase, in order to improve the service rendered to the same.
Profiling cookies are aimed at creating user profiles in order to send advertising messages in line with the preferences expressed by the user while browsing.
For this type of cookie, European and Italian legislation requires the user to be adequately informed about their use and thus invited to express their valid consent.
THIRD PARTY COOKIES FOR MARKETING AND RETARGETING
Cookies of this type are used to collect information on the use of the website by visitors, the keywords used to reach the site, the websites visited and the origins of the traffic from which visitors come for marketing campaigns.
This information is useful for the owner to compile reports and improve the navigability of the Site.
All information is collected anonymously. When cookies are activated, an identification number is assigned and at no time will it be possible to trace the user’s data back to the identification number and at no time will an attempt be made to do so.
Third-party cookies are sent from the site itself or from third-party domains, allowing the user to view advertising banners on other affiliated sites showing the latest products viewed.
Furthermore, while browsing the site, these cookies are used to show the user products that may be of interest or similar to those seen previously.
HOW TO DISABLE COOKIES?
Most browsers (Internet Explorer, Firefox, Chrome, etc.) are configured to accept cookies.
In any case, the browser provides the possibility of setting the saving of cookies only on request.
The cookies stored on the hard disk of the user’s device can in any case be deleted and it is also possible to disable them by following the instructions provided by the main browsers in the support section.
- Internet Explorer